Discuss the content and visual strategies Essay

Discuss the content and visual strategies - Essay Example Despite the authors portraying different cultural and political issues, there are similarities between the two graphic novels. In the story Maus, Spiegelman explores the experiences of holocaust survivors. The author is able to achieve this through an interview, which involves his father. The sentiments and experiences of the author’s father are instrumental in the novel since he was a polish Jew and witnessed the holocaust(Hungerford 28). The author depicts the experiences documented from the interview with his father using a postmodern approach of animal characters. For instance, the Jews are likened with mice characters while the Poles and Germans are pigs and cats respectively. The political and social situation experienced in the period is evident in the characterization of Spiegelman’s work. The work is unique since the political events are inclined towards the Jewish perspective hence portraying the experiences of the victims. In Spiegelman’s work, the mos t salient inclusion is the use of animal characters. It is apparent that the author has employed a combination of symbolism, allegory and imagery in order to illustrate the story. The animal choices are deliberate since they have symbolic intonations. Considering the perspective of the author, the symbolism of rats, which was the animal character of Jews depicted the negative perceptions of the poles and Germans towards the Jews. The character suggests that the Jews were viewed as pests. The symbolism of Germans as cats showed that they preyed on the hapless Jews, while the character depicting the Poles as pigs was based on the Germans referring to the poles as such. This symbolism also suggested that the poles were cunning and only sought to serve their interests. There are other characters in the book whereby the Americans and the French are represented by the animal characters of dogs and frogs respectively. The novel also involves allusion off actual incidences and places that w ere experienced during the holocaust. This can be attributed to the contribution of his father who was a witness of the holocaust. It is safe to make the assumptions that the information in the book is presented with accuracy. This is evident in the character of Vladek whereby there is evidence the events presented by the character coincide with historical fact. In addition, the author includes an actual map of the infamous Auschwitz a concentration camp a venue that was used during the holocaust (Hungerford 31). The map of the camp is instrumental in depicting the dire situation the Jews faced during the period. From the picture, the audience can tell that it was impossible to escape from the camp reiterating the helpless situation, which the Jews experienced. The comic strip in Maus was instrumental in reinforcing the author’s sentiments. The use of illustrations made it possible for the audience to connect emotionally with the work. Some of the emotions, which can be exper ienced in the comic strip, include frustration, despair anticipation, anger and relief (Hungerford 32). The art appears to spill from the frames illustrating excitement. This is an indication of the feelings being experienced in the characters in this instance the birth of Richiev. In order to increase the effect of the art to the audience, the author fractured, interconnected and broadened slides according to the message he was willing to send. In the novel Palestine, Sacco

Factors Affecting Customer-Centric Website Design Essay

Factors Affecting Customer-Centric Website Design - Essay Example The paper concludes that website designers must exploit Cloud technologies and use teams that are multicultural and gender sensitive when designing their websites if they truly want to make their customers the centre of their work. Introduction The infrastructure known as the Internet has been at the heart of globalisation, flattening the world, and causing disruptive change in business bringing about new models and new products and services. At its core the web browser has been the most visible interface for consumers and businesses to enjoy these changes brought about by the Internet. With increasing use and time spent on the internet, and with the accompanying information overload, businesses are seeking to capture differentiate themselves through website designs that attract and engage customers. It is within this context that web designers are being tasked to come up with customer-centred websites. Customer-centric web design aims at creating a website that is intended to meet t he specific needs of customers as opposed to all web visitors. When considering customer-centred design, Schneider (2011) recommends focusing on the customer buying process. Garrett (2003) suggested that there are six key areas that the web designer will need to focus on to enhance the users’ experience: visual design, information architecture, information design, navigation design, interaction design, and content. Given the highly fluid nature of the internet and its associated technologies, web designers are finding it difficult to design the much desired customer-centric websites. In the next section, the paper begins by trying to understand why customer-centric web design is so important for any individual or organisation that is putting up or has a website. After that the paper discusses three factors that make achieving customer-centric web design difficult. First it discusses the effect of culture and gender, then the impact of the emergence of the mobile web and f inally the rise of prosumerism. The paper then concludes with suggestions on possible techniques that web designers could use to tackle the challenge posed by these three factors. Literature Review Importance of Customer-Centric Web Designs Naturally, one would ask why is achieving customer-centric web designs so important to warrant its discussion? Porter (2001) argued that the internet weakened industry profitability by influencing the five forces that underlie industry structure. The Internet reduced switching costs and shifted bargaining power to end consumers. The web essentially changed the dynamics of the relationship between organisations and their customers. The customer is now more empowered and more in control of the relationship than ever before (Perfetti, 2006). The web has not only made it easier for customers to find alternatives but it has also lowered the costs they incur either in searching for alternatives or moving to them. Customers only care about that whic h is important to them. This means that if they cannot find the products, services or information that brought them to a particular website, they will simply go elsewhere. To prevent customers from going elsewhere makes it necessary for organizations to design their websites with the customer as the core focus. Also, it has been found that there is a big distinction between the numbers of people who visit a website and those

Social Inequality Essay Example for Free

Social Inequality Essay Learning targets: †¢Functionalists have a consensus view of society. They believe that people in society work together for the common good of all, this is known as the organic analogy. †¢All societies are unequal. Inequality of whole groups in the social structure is known as stratification. †¢Functionalists believe stratification is good for society. †¢Functionalists say that the best people get the best jobs because they are more talented and work harder. Poor people are poor because they do not work hard enough for the best positions. Key questions (AO1) What is the functionalist view of society? (AO1) What causes inequality according to functionalists? (AO2) What are the strengths of the functionalist view? (AO2) What are the weaknesses of the functionalist view of inequality? Summary of Key Points What is the functionalist view of society? Many early writers and philosophers viewed society as being like an animal or human body. They shared the view that all the separate parts of the body worked together to create something whole. They claimed that everybody works together for the common good of us all, as do body parts for the organism. This shared view is known as consensus theory because it is based on social agreement. Durkheim argued strongly for the organic analogy because he said we share values and norms. He said that different people in different jobs equate in social terms to the differing organisms of the body. Society itself is more than the sum of the people who go to make up that society. The supporting evidence is that things which happen to society will affect you regardless of your actions or opinions (e.g. war). Society lives on when individuals within it die. Durkheim’s ideas became the basis of functionalism. Functionalists say that society is based on shared norms and values. They say that the job of the sociologist is to look at how parts of society work together for the good of the whole society. Social cohesion (sticking together like glue) is maintained through shared rituals and activities, for example state events such as Coronations and funerals, shared consciousness such as reading the same newspapers and watching the same TV programmes and major events such as sporting occasions which make people feel united with each other. How do functionalists explain inequality? The term social inequality describes a condition in which members of a society have different amounts of wealth, prestige, or power. Some degree of social inequality is found in every society. When a system of social inequality is based on a hierarchy of groups, sociologists refer to it as stratification: a structured ranking of entire groups of people that perpetuates unequal economic rewards and power in a society. Ascribed status is a social position assigned to a person without regard for that persons characteristics, for example, being a Queen is an ascribed status, as is being a female. By contrast, achieved status is a social position attained by a person largely through his or her own effort. This can be positive or negative so a person can be an ex-prisoner or a judge. These are achieved statuses. Functionalists claim that inequality and stratification is functional for society and a source of social order. Davis and Moore proposed this theory in 1945. It was heavily criticised, particularly in the 1970s for being an extremely conservative theory by Tumin, who remains their foremost critic. For Davis and Moore Stratification is a system of status positions and jobs. The key point of the theory is that Stratification is universal and necessary. This is argued because all society is stratified. They argue that society is therefore a functional necessity. The theory focuses on the following: †¢How do people get to their proper positions? †¢How do we motivate people to fill these positions? †¢Once in position, how do you get people to do what is required? Davis and Moore went on to claim that society needs to fill the most important and difficult jobs with the most talented and hardworking people. If people were all paid the same regardless of their work, they would take the easiest jobs and do as little training as possible. There would be no incentive to work hard and do difficult educational courses. Society ensures that the most pay and the best working conditions go to those who are prepared to put the time and effort into working hard for them. The high rewards act as motivation for the years of work and preparation required for the difficult and responsible careers that some people choose. There have been many critics of the viewpoint, for example Kendall et al. point out that the functionalist approach generally ignores questions of structural inequality because it does not consider the social factors such as racial discrimination, lack of job opportunities, and the inadequate funding of many schools that may contribute to the persistence of inequality in society. Nevertheless, this theoretical perspective is very powerful. It emphasises the view that the jobs of power and importance are given to those with the most talent. It is clear that this type of theory is very attractive to those who have positions of power and wealth in society. It suggests those who are poor and powerless lack effort, talent and determination. How has functionalism influenced politics? Many belief systems suggest that poor people brought their difficult situations upon themselves. This type of theory has a long history in Britain, for example the famous philosopher Herbert Spencer argued that poverty was good for society as it encouraged people to work in order to avoid being poor. He said that the poor themselves deserved to suffer poverty because of their lack of morality. Those living on benefits today are often seen as being lazy, and the term dole scrounger was frequently employed by the press to describe people dependent on benefits in the 1970s and 1980s. Even today, young single mothers are often demonised as becoming pregnant to gain housing, despite there being very little research evidence to support this claim. This type of popular thinking resulted in the election of Margaret Thatcher in 1979, and led to the subsequent dominance of the thinkers of the New Right. The political and philosophical perspective known as the New Right is associated with the politicians Margaret Thatcher in the UK, and Ronald Reagan in the USA. The principles of the New Right are based on the theoretical viewpoints that are very close to functionalism. The New Right believe that inequality is inevitable in society. They go further and argue that we should have economic freedom. We should buy and sell as we wish this is known as market liberalism. It assumes that all people are customers who are rational and make good choices. As a result, there is a philosophy of choice so that parents are encouraged to choose schools for their children or hospitals if they become ill. The subtext is that people also choose to be poor. In Britain, the New Right became associated with underclass theory, which is supported by writers such as Charles Murray and David Saunders. These writers both claim that in the UK, benefit systems mean that people make a rational choice to stay poor, because it is easier to stay at home on the dole than go to work. They claim that some people go on to develop a culture that is state dependent, against traditional values, criminal, irresponsible and destructive. They suggest that people are often lazy and selfish so they must be encouraged to work by making welfare payments low enough to make life uncomfortable. People who live in areas where few people have work will develop a culture that encourages laziness. People get used to relying on others if life is made easy for them and all their self will and self-reliance is lost. They must be encouraged to take control of their own lives and by punitive methods such as having their benefits cut, if necessary. Criticisms include the way that it ignores the way that some people have more access to wealth, status and power than others, so effectively it ignores social structure. It does not take inequalities of class, gender, ethnicity, age and ability into account. There are dual standards, rich people are expected to be rewarded for their work by the incentive of high pay, but poor people should be expected to work to avoid poverty. Businesses should have the freedom to sell what they like, but families should follow strict rules of behaviour. It ignores bad behaviour among the rich, poor people are controlled, but not the wealthy. In addition, it makes odd assumptions about people, for instance, that they are naturally selfish, and that they do things for rational rather than cultural reasons. From a sociological point of view one of the most damning criticisms is that there is very little research evidence to back up what is claimed by the New Right. What is trickle-down theory? Trickle-down theory is sometimes used in an insulting way to describe a theory that has been popular among politicians of the New Right and who have functionalist views of society. The basic belief is that by cutting taxes to the rich and to businesses, then the whole population will benefit as the rich people spend their money and boost the economy. This type of thinking formed the basis of economic policy in the USA under President Reagan and in the UK under Margaret Thatcher. There is support for this kind of thinking in the writing of the influential economist, Keynes who said that tax cuts for the rich promote investment. There are still regular and frequent calls by political parties to cut taxes in order that people can spend more of their money. The most recent and widely reported call for tax cuts came from David Cameron, the leader of the Conservative Party in May 2008. In the 1980s, taxes were cut in Britain in a way that benefitted the rich in the hopes that it would boost the economy. Many taxes were abolished, such as capital gains tax which applies only to the wealthier people in society. At the same time, some taxes that affected everyone and possibly the poor more than others increased. In 1981, Value Added Tax (VAT) rose from 8% to 15% to pay for the tax cuts to the rich. In 1991 it was raised again to 17.5% by the Conservative government of John Major government to pay for cuts in the poll tax. In practical terms, the very rich are often low tax payers in view of what they earn. The TUC suggests that tax avoidance by the super-rich costs the British taxpayer  £13bn a year. They point out that this is enough money to increase old-age pensions by 20 per cent. Tax planning loopholes mean that the super-rich put money into the names of their families or live abroad for large portions of the year to avoid tax. The government has policies which support the super-rich so capital gains tax at is set at 18% when the top rate of income tax is 40%. There is still debate as to the effectiveness of the tax cuts in supporting the economy. It is certain that the rate of inequality in British society has been growing so that a reduction in the growth of inequality is now seen as a government achievement! Trickle down theories are not supported by economic evidence but still hold considerable influence over public policy making. What is the Functionalist Perspective on class? Functionalists have a positive view about inequality, since it is seen to motivate the less well off to aspire to the income and status enjoyed by the rich and wealthy. Therefore, they applaud the existence of the class structure seeing it as promoting effort, motivation and success. Functionalists believe strongly in the existence of a meritocracy whereby there is equality of opportunity enabling the talented to rise up from any social class to occupy societys most important and demanding roles. Functionalists believe it is appropriate and right to highly reward those in the higher social classes since they believe they are there through merit. Rewarding those at the top only serves to motivate those at the bottom more, they argue. Inequality is therefore beneficial to society and the existence of a class structure becomes functional in providing that inequality. Functionalists like the competitive values that the class structure provides and genuinely believe society is open to social mobility thereby allowing the most talented to rise to the top of society. A fluid and flexible class structure rewards individual achievement by granting the glittering prize of income and status to those who work hard. Despite class inequalities of the class structure a meritocracy offers the opportunity for anyone to get to the top. The ideas of functionalism are probably best expressed through the culture of the USA where the American Dream is the widespread goal of almost every citizen. The argument that those at the bottom are held back by structural constraints such as poor housing, poor education and general poverty is dismissed my functionalists with the argument that they are simply not trying hard enough. The view that the lower classes are held back by their cultural values of laziness and fecklessness, rather than genuine structural disadvantages, is a functionalist theme adopted subsequently by the New Right. For example, the work of US New Right theorist Charles Murray portrays those at the bottom of society, whom he refers to as an underclass, as outside the cultural values of the rest of society. He sees them embracing an alternative subculture of deviant values centred around being workshy, living off welfare and having fatalistic attitudes, for example, taking life as it comes. Whilst influential, Murrays work has come in for sustained criticism for its refusal to recognise the significance of structural factors and his dogmatic obsession of scapegoating lone mother families for societys problems. In Britain, Murrays New Right contemporary, Peter Saunders shares a similar contemptuous view of those at the bottom of the class structure. However, adopting a view similar to postmodernism he sees society as divided less along lines of class and more in terms of consumption. He calls this consumption cleavage. He argues a process of social restratification has taken place, dividing those seeking to satisfy their consumption needs through private ownership of cars, housing, private education and health care, in contrast to those reliant upon social housing, public transport, state education and health care. Saunders argues that divisions of consumption and lifestyle cut across old class lines, with consumption now influencing and shaping identity and social attitudes to a far greater extent. However, Rosemary Crompton criticizes Saunders for claiming class is dead on the one hand; yet continuing to point to occupational class as a powerful influence on income, consumption and political attitudes on the other.

The Power of Photography :: Personal Narrative

The Power of Photography I have never looked at anything as intensely as I have through the viewfinder of a camera. It may seem odd that my most intense experiences of reality have come through an artificial lens, but a camera is a close cousin to both a magnifying glass and a microscope. It is not only the ability to see things in more detail that commands our attention. It is something else, something about the art of photography that forces us to examine the world as we don’t normally do. Normally we don’t see things as they are. The familiar is forced into the background of our focus. Objects become ideas. Our couch is no longer a collection of darks and lights, patterns and textures; it is simply a couch. Have you ever found something unusual about something familiar that seems very out of place? For instance, if you find some mole or freckle on your body that you never noticed before, do you wonder if it was always there? How could I have never seen it, you may say to yourself. I look at my arm (hand, foot) every day. Here your assumptions have been challenged. The arm is no longer the arm that we imagined in our head, and it becomes disturbing. Our lives have become predictable in the sense that we see symbols instead of images, and only upon close examination do we find discrepancies between the two. Walker Percy calls this the problem of symbolic complexes. In his article â€Å"The Loss of the Creature,† he describes the loss of such grand monuments as the Grand Canyon to these complexes. He states that it is almost impossible to experience the Grand Canyon as its discoverer did because people have already formed an idea in their heads, thanks to the myriad of tourist folders, postcards, and sightseers’ manuals that they have seen before the confrontation. Instead of coming upon this great thing and admiring it for what it is, sightseers come upon it and compare it to their already formulated expectations. The whole situation is made worse, Percy says, when the tourist has a camera. In this situation, the tourist comes upon the thing to behold, takes a photograph, and leaves without ever really seeing the thing. He â€Å"waives his right of seeing and knowing,† as Percy puts it, â€Å"and records symbols for the next forty years.

Finance 3301 questions Essay

Broussard Skateboard’s sales are expected to increase by 15% from $8 million in 2012 to $9. 2 million in 2013. Its assets totaled $5 million at the end of 2012. Broussard is already at full capacity, so its assets must grow at the same rate as projected sales. At the end of 2012, current liabilities were $1. 4 million, consisting of $450,000 of accounts payable, $500,000 of notes payable, and $450,000 of accruals. The after-tax profit margin is forecasted to be 6%, and the forecasted payout ratio is 40%. Use the AFN equation to forecast Brous- sard’s additional funds needed for the coming year. Required increase in assets – Increase in spontaneous liabilities – Increase in retained earnings = AFN AFN=($5/$8)*$1. 2 – ($1. 4/$8)*$1. 2-$9. 2*6%*(1-40%)=0. 75 – 0. 21 – 0. 33=21% Chapter 10 Tony Company’s balance sheet shows $300 million in debt, $50 million in preferred stock, and $250 million in total common equity. Tony Company`s tax rate is 40%, rd =6%,rPS =5%,andrs =10%. If Tony Company get capital structure of 30% debt, 5% preferred stock, and 65% common stock, what is its WACC? Wd=30% ; Wps=5%; Ws=65% WACC=Wd*rd*(1-T)+Wps*rps+ws*rs=30%*6%(1-40%)+5%*5%+65%*10%=0. 0108+0. 000125+0. 065=7. 59% What kinds of the T-bonds is the best proxy for the risk-free rate is the yield on? Answer: A A, long-term B, short-term C, No one Chapter 11 A company creates value when the spread between EROIC and WACC is positive—that is, when Answer: B A, EROIC ? WACC = 0 B, EROIC ? WACC > 0; C, EROIC ? WACC

Using Se with Spanish Verbs To Express the English Passive Voice

If youre new to learning Spanish, you might easily be confused by some of the signs you see in a Spanish-speaking area: SE VENDEN ORO Y PLATASE SIRVE DESAYUNOSE ALQUILA Translate the words the best you can, or type them into a portable translating device, and you very well could end up with translations such as these: Gold and silver sell themselves. Breakfast serves itself. It rents itself. Se Used for Type of Passive Voice Obviously, those literal translations dont make much sense. But once you become familiar with the language, you realize that such usages of se and verbs are quite common and are used to indicate objects being acted upon without stating who or what is doing the action. That explanation might be a mouthful, but we do the same thing in English, only in a different way. For example, take a sentence such as The car was sold. Who did the selling? Out of context, we dont know. Or consider a sentence such as The key was lost. Who lost the key? Well, we probably know, but not from that sentence! In English, we call such verb usages the passive voice. It is the opposite of the active voice, which would be used in sentences such as John sold the car or I lost the shoe. In those sentences we are told who is performing the action. But in the passive voice, the subject of the sentence is acted upon by someone (or something) rather than being the one performing the action. Spanish does have a true passive voice corresponding to the English one: El coche fue vendido (The car was sold) and el zapato fue perdido (the shoe was lost) are two examples, but it isnt used nearly as much as in English. Much more common is use of the third-person reflexive verb form, which uses the pronoun se. (Dont confuse se with sà ©, which means I know or sometimes you be as a command.) Rather than saying that something is done to something, Spanish speakers have the object doing it to itself. Se Passive Shouldn't Be Translated Literally Thus, se venden oro y plata, although translated literally would mean gold and silver sell themselves, can be understood to mean gold and silver are sold or even gold and silver for sale, neither of which specify who is doing the selling. Se sirve desayuno means breakfast is served. And se alquila, which might be seen as a sign on a building or object, means simply for rent. Keep in mind that the grammatical function of such reflexive verb forms is to avoid stating who or what is performing the action, or simply to recognize that the performer of the action isnt important. And there are ways of doing that in English other than using the passive voice. As an example, look at the following sentence in Spanish: Se dice que neverà ¡. Literally, such a sentence would mean it says itself that it will snow, which doesnt make sense. Using a passive construction, we might translate this sentence as it is said that it will snow, which is perfectly understandable. But a more natural way of translating this sentence, at least in informal usage, would be they say it will snow. They here doesnt refer to specific people. Other sentences can be translated similarly. Se venden zapatos en el mercado, they sell shoes in the market (or, shoes are sold in the market).  ¿Se comen mariscos en Uruguay? Do they eat seafood in Uruguay? Or, is seafood eaten in Uruguay? Sometimes in English we also use one or an impersonal you where a Spanish speaker might use a se construction. For example, se puede encontrar zapatos en el marcado. A translation in passive form would be shoes can be found in the market. But we could also say one can find shoes in the market or even you can find shoes in the market. Or, se tiene que beber mucha agua en el desierto could be translated as one has to drink a lot of water in the desert or you have to drink a lot of water in the desert. The you in such cases doesnt mean the person being spoken to, but rather it refers to people in general. It is important to keep such meanings of English sentences in mind when translating to Spanish. You might be misunderstood if you were to use the Spanish pronoun usted to translate you in the above sentences. (It is possible to use usted or tà º to mean a kind of impersonal you as in the English sentence, but such usage is less common in Spanish than English.) Key Takeaways Reflexive verbs using se are often used to form a type of passive voice, which avoids saying directly who or what is performing the verbs action.This usage should not be translated literally to English, as that would result in phrases such as it sells itself or it lost itself.Spanish has a true passive voice that uses the form ser past participle, but it is used much less often than the English equivalent.

The Slasher Film The Modern Day Fairy Tale - 2034 Words

The Slasher Film: The Modern Day Fairy Tale General Purpose: To inform the audience about the psychological appeal of the slasher film, a brief history of the genre, and the links to urban legends and fairy tales. Specific Purpose: To inform the audience about direct link to morality tales and the slasher film genre. Thesis Statement: Slasher films are modern day morality tales, rooted deeply in urban legends and fairy tales, as clearly depicted in John Carpenter’s Halloween, where characters are punished with violence for their risky behavior. I. Introduction A. When asked to describe the two types of horror films, director Guillermo del Toro stated: â€Å"Much like fairy tales, there are two facets of horror. One is pro-institution, which is the most reprehensible type of fairy tale: Don t wander into the woods, and always obey your parents. The other type of fairy tale is completely anarchic and antiestablishment†-Guillermo del Toro. (Attention Getter) In my presentation I will focus on the aspect of the slasher film genre as modern day fairy tales, with an underlying message of morality. B. John Carpenter’s 1978 film Halloween epitomizes the slasher films, encompassing the most common themes of this genre, including teenagers making the transition into adulthood by engaging in reckless behavior, a maniac using violence as a teaching tool for the audience, a final survivor girl, and an immortal maniac. (Thesis) C. In my presentation I will briefly describe the history